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PROJECT : PILATES BY ZUZANA

brand identity | colour palette | image library | leaflet

Pilates instructor Zuzana wanted a neutral brand that would appeal to males as well as females, to promote that pilates isn't just for women. I put together a usable calming colour palette of soft tones paired with bold punches of colour for contrast, and an icon to enhance the simple typographic logo that could also be used as a standalone icon in social media profiles.

On deciding on the final design of her logo, Zuzana received a complete kit of parts to start her social media marketing; the logo and icon saved to the colours from her palette, a small image library of images with similar tones to create backdrop for posts, and the hexadecimals of her colour palette.
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Overview

OVERVIEW

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