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PROJECT : PILATES BY ZUZANA
brand identity | colour palette | image library | leaflet
Pilates instructor Zuzana wanted a neutral brand that would appeal to males as well as females, to promote that pilates isn't just for women. I put together a usable calming colour palette of soft tones paired with bold punches of colour for contrast, and an icon to enhance the simple typographic logo that could also be used as a standalone icon in social media profiles.
On deciding on the final design of her logo, Zuzana received a complete kit of parts to start her social media marketing; the logo and icon saved to the colours from her palette, a small image library of images with similar tones to create backdrop for posts, and the hexadecimals of her colour palette.e ;o
Overview
OVERVIEW
Pilates
Desaturated images in a calming tone create the image library provided
DD_Website_Project_Slider_Land_V2_PBZ_1
Brand identity, colour palette and image library concept presentation
Evie_Pilates
Desaturated images in a calming tone create the image library provided
Pilates
Desaturated images in a calming tone create the image library provided
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